103
ACs supported
Constituency advisory, execution support, and systems work across targeted and scaled campaigns.
Work
Political strategy built to perform in the field.
Arjuna's political consulting stack and campaign proof now sit on one page so visitors can move from capabilities to real execution outcomes without switching context.
66%
Delhi 2025 strike rate
A tighter operating rhythm, sharper targeting, and faster feedback loops across a focused AC portfolio.
94 ACs
Bihar scale program
Data intelligence, outreach automation, and campaign systems rolled out across a large multi-seat program.
Core Expertise
Strategy systems designed for political complexity.
The consulting layer is structured around sharper targeting, stronger decision support, and faster execution loops for campaigns operating in India.
Strategic Intelligence
Constituency-specific strategy, campaign design, and decision support.
Data-Led Operations
Survey systems, dashboards, automation, and targeting models built for speed.
Field-To-War-Room Sync
Booth intelligence and field reporting connected directly to the war room.
Core Strengths
Capabilities that strengthen both message and machinery.
Data systems, voter intelligence, field operations, and digital outreach workflows are aligned to reduce friction inside the campaign.
Data Analytics and Machine Learning
Propensity models, segment-level analytics, and real-time dashboards help campaigns focus on persuadable voters, detect shifts early, and allocate effort with discipline.
Voter Targeting and Strategy Design
Hyperlocal voter segmentation, AC-level planning, and field logistics turn raw data into actionable booth and constituency plans.
Digital Transformation
Campaign touchpoints are synchronised across social, portals, WhatsApp, IVR, SMS, and traditional media to keep message delivery consistent and measurable.
On-Ground Intelligence and Reporting
Daily field updates, escalation loops, and constituency reporting help campaign leadership respond to local signals before they become structural problems.
Capability In Action
Proof is built into the delivery story.
We merged the track record here because political consulting claims only matter when they are anchored to live campaign outcomes, named geographies, and operating scale.
- Winner-led execution in Uttar Pradesh, Uttarakhand, Jharkhand, Jammu & Kashmir, and Haryana
- 66% strike rate across the 2025 Delhi AC portfolio
- Scaled data and outreach systems across 94 ACs in Bihar
Capability In Action
Constituency strategy and field control
Uttar Pradesh, Uttarakhand, Jharkhand, Jammu & Kashmir, and Haryana: constituency strategy, field control, and campaign execution support in winner-led contests.
Campaign support is built around local diagnostics, candidate positioning, field review loops, and disciplined execution on the ground.
Capability In Action
War-room reporting and decision systems
Delhi 2025: war-room reporting, campaign diagnostics, and a performance-led operating rhythm across a 3 AC portfolio.
The analytics layer is designed to help leadership detect movement early, prioritise correctly, and correct execution without delay.
Capability In Action
Scale programs and outreach automation
Bihar 2025: data intelligence, WhatsApp automation, IVR, SMS, and AI-led outreach across 94 Assembly Constituencies.
When campaign complexity grows, Arjuna shifts from isolated advisory into full-stack execution infrastructure.
Services
Operational support across research, outreach, media, and campaign systems.
The service mix covers campaign communication, survey systems, field execution, analytics, and campaign technology, with a dedicated survey application sitting underneath the research layer.
Social Media and Media Management
Narrative design, content calendars, media coordination, spokesperson support, and performance tracking across digital and traditional channels.
Call Centre and CATI Surveys
Outbound and inbound call operations for outreach, grievance capture, voter verification, telephonic research, and sentiment collection.
CAPI Surveys and Field Operations
Large-scale field surveys executed through our survey application with disciplined sample design, enumerator controls, QA checks, and fast reporting cycles.
Survey Application and Statistical Reporting
Our in-house survey stack supports CATI, CAPI, technical, objective, and subjective instruments with sample-size calculation, validation logic, and decision-ready reporting.
Field Insights and Political Strategy
Ward, booth, and AC-level intelligence translated into persuasion plans, mobilisation strategy, and constituency issue maps.
Analysis and Decision Reports
Leadership dashboards, sentiment reports, voter movement analysis, and action-ready briefs for rapid strategic decisions.
Campaign Technology and Automation
Dashboards, web portals, donation funnels, WhatsApp systems, AI-powered campaign assets, and workflow automation built around electoral execution.
Track Record
Execution ranges from targeted AC contests to scale programs.
The portfolio covers focused fights, multi-seat operations, and statewide systems that demand reporting discipline under pressure across India.
2021-2022
Winner
Uttar Pradesh
1 Assembly Constituency
Delivered focused constituency strategy and campaign execution support in a high-intensity contest.
2021-2022
Winner
Uttarakhand
1 Assembly Constituency
Coordinated targeted outreach, on-ground operations, and issue-led positioning.
2024
Winner
Jharkhand
1 Assembly Constituency
Combined field intelligence and campaign strategy to sharpen local engagement.
2024
Winner
Jammu & Kashmir
1 Assembly Constituency
Supported a locally calibrated strategy with attention to constituency-specific messaging.
2024
Winner
Haryana
2 Assembly Constituencies
Managed tactical planning, field activation, and coordinated campaign monitoring.
2025
66% strike rate
Delhi
3 Assembly Constituencies
Built a performance-led operating rhythm for campaign prioritisation and rapid optimisation.
2025
Data and outreach transformation
Bihar
94 Assembly Constituencies
Delivered data intelligence, WhatsApp automation, SIR analytics, IVRs, SMS programs, and AI video campaign execution at scale.
Operating Model
A repeatable campaign rhythm built for adjustment under pressure.
Diagnostics, mobilisation, and continuous optimisation keep the campaign aligned from field input to leadership action across campaign strategy, surveys, and field operations.
Diagnose
We audit the constituency, map actors, identify the real swing variables, and define the campaign thesis.
Mobilise
We launch data systems, field operations, media assets, and volunteer structures aligned to local realities.
Optimise
We use live reporting, voter feedback, and performance signals to refine message, targeting, and execution until polling day.
Deliverables
Outputs designed to move from insight to action.
Engagements can be modular, but the output always stays tied to execution, measurement, and decision-making.
Personalised Campaign Blueprint
A tailored campaign architecture aligned to the candidate's mandate, public image, constituency realities, and winning path.
Constituency Mapping and Insights
Demographic mapping, voter behaviour analysis, caste dynamics, issue clusters, and influencer networks built into one operating view.
Data-Driven Targeting
Micro-targeting models, propensity scoring, sentiment analysis, and dynamic voter prioritisation calibrated through live campaign inputs.
On-Ground Campaign Management
Booth-level activation, volunteer deployment, canvassing systems, event operations, and election-day turnout management.
Public Image and Narrative Building
Candidate positioning, speech and message frameworks, PR support, and narrative distribution across print, digital, and community channels.
Digital Transformation and Media Strategy
Integrated digital outreach, WhatsApp and portal infrastructure, donation journeys, and AI-assisted monitoring of message performance.
Stakeholder Engagement
Structured engagement with local leaders, organisations, influencers, coalition partners, and media stakeholders.
Governance and Policy Advocacy
Issue prioritisation, policy framing, constituency consultation, and governance storytelling that anchors the campaign in actionable solutions.
Real-Time Monitoring and Feedback
Dashboards, performance reviews, escalation loops, and rapid course correction built into the campaign operating model.
Leadership and Team Development
Core team design, field manager training, volunteer systems, message discipline, and succession planning beyond a single election cycle.
Crisis Management and Risk Mitigation
Rapid response planning, scenario mapping, narrative defence, and reputation protection during volatile campaign windows.
Voter Relationship Management
WhatsApp bots, call centres, CRM-enabled outreach, and long-term voter engagement designed to sustain trust and recall.
Work FAQs
Common questions about Arjuna's political consulting services.
These answers clarify the scope of work so campaign teams can see whether they need strategy only, execution support, or a combined operating model.
What campaign services does Arjuna handle?
Arjuna handles campaign strategy, voter targeting, field operations, war-room reporting, digital outreach, survey systems, media support, and campaign technology.
Does Arjuna work on both strategy and execution?
Yes. The model combines political consulting, survey-led intelligence, digital outreach, and on-ground execution so campaigns can move from diagnosis to implementation without fragmented vendors.
Next Step
Meet the founders and send the brief directly.
The leadership page now carries the contact flow as well, so the handoff from credibility to conversation is faster.